Hello There!

I’m Erin Beese Haertling— it’s great to meet you!

Black Label Cupcakes was born in 2015, rooted in my love for baking and curiosity in coming up with new and exciting flavor combinations to add a new twist to everyone’s favorite handheld treat— specifically craft beer and cocktail inspired flavors. My passion for baking collided with my full-time career of marketing and corproate event planning in 2023, resulting in the addition of “and Events” to the company name. (The prodding of friends and colleagues in the events space asking me to venture out for hire didn’t hurt!)

I have nearly 15 years of experience in food service plus nearly a decade of experience in banquets, corporate event planning and coordination, marketing, and public relations. Let me put my experience to work for you and take the stress away from your wedding or big event, or let me add your unique flavor to your dessert menu.

With Black Label Cupcakes and Events, you can have your custom cupcake (or event!) and eat it, too!